Training — or the lack of it — is a big issue for generating new-home sales in this market environment. In this article, four of the industry’s leading trainers identify key selling problems that can be overcome with the right training strategy. ProBuilder.com
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Survey Reveals How Green Can Help Sell Homes
Despite facing significant barriers to widespread adoption of green, the majority of builders recognize the marketing power of sustainable, high-performance homes, according to a survey of Professional Builder magazine readers. Find out what else this survey on green building tells us. ProBuilder.com
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Interest in Owning a Home Remains Strong
Almost 20 percent of potential home buyers say they intend to purchase in the near future.
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Reasons Vacant Homes Are a Tough Sell
Buyers have trouble emotionally connecting to a vacant house, and are more likely to make low-ball offers on these properties, staging professionals say.
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First-Time Buyers: Transition Was Stressful
Eighty-seven percent of first-time home buyers said they changed their lifestyles because of unexpected expenditures connected to homeownership.
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More Single Buyers Opt for Suburbs
Coldwell Banker survey found that 52 percent of homebuying singles chose the suburbs over urban or rural areas and 68 percent chose a home priced lower than they could afford.
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